Partners sometimes pay us to show their hottest deals to more people on our site. We use the "Sponsored" label so you can easily identify this kind of content.

Of course, despite these deals on site being part of a commercial arrangement, it is always up to the community to decide through the voting system whether a deal is hot enough to be promoted, and editors don't post any deals in the first place without being sure it is market-leading as well as meeting other quality criteria.

Because of this quality criteria, as well as our focus on maintaining a neutral platform, we don't allow merchants to post directly on site. If you are a merchant and you want to find out how to work with us, you can get in touch via our application form

How many times will I be served a sponsored deal? These deals remain at fixed positions in our feed (eg, 3rd position on the Electronics page). To avoid bombarding you multiple times with the same deal, we've set it so different deals can rotate to appear in these spaces at any time. So if you currently see a deal in one of these locations, chances are you'll see a different deal the next time you visit that same page.
It's worth noting that we may continue to "pin" deals or topics in certain lists without the title "Sponsored" appearing, when we consider that they are likely to be of interest to the entire community. In those cases, the threads are being showcased to users regardless of any commercial agreement.

Are the deals visible in sponsored locations the same for everyone? No. We use certain types of anonymous targeting offered by Google Ad Manager to show you offers that are most likely to be of interest to you in those sponsored placements. We want to make sure that you find offers that suit you and in which you can find reliable and relevant information shared by members of the community. Of course, nothing is foolproof and we can't guarantee that these offers will always be totally related to your interests although this is our main aim.

Finally, despite the commercial nature of these locations, it is always up to the community to decide via the voting system whether a deal is hot enough to be put forward.

I don't want the content featured in sponsored placements to be personalised You can simply withdraw your consent at any time from our Cookie Policy. Note that you will continue to see offers in sponsored locations on our platform, but these will be likely to be less relevant to you.

Why work with merchants in this way? While it's clear the community are our focus, we also feel there's a huge benefit to our members if we're able to collaborate with merchants to develop exciting, innovative deals for them. Our editor team specialise in certain categories, and with their experience and understanding of the community can work with merchants to shape and develop future deals and exclusives. They can also ensure we retain neutrality; the editors have the needs of the community at their core and will resist anything they feel compromises our users' trust or our platform integrity. 

If you need to speak to one of our on-site support teams, click here to message them.