What is the main clarification in the Terms?
The main clarification is that we’re replacing CPM with BRPM (Base Rate per Mille) as the basis of your payout calculation.
Unlike CPM, BRPM includes a guaranteed monthly minimum: your rate will never fall below a published floor value in any given month.
We set BRPM ourselves, taking into account factors like:
program budget
ad market conditions
seasonality
traffic quality.
How does BRPM work in practice?
The Terms clarify that:
We publish a Minimum BRPM in the T&Cs — a guaranteed floor value below which your rate will never fall in a given month.
We set a Final BRPM each month, which will always be at or above the Minimum BRPM.
BRPM is not calculated directly from any ad provider or ad-network CPM and is not a pass-through of advertising revenue.
What’s clarified about the payout formula?
Previously, the Terms described earnings broadly as a share of ad revenue. The terms now explicitly set out the exact formula used:
(Qualifying Ad Views ÷ 1,000) × Final BRPM × Quality Factor + any Hot Deal Bonus
This clarification intends to be more explicit and transparent about the methodology, not only in the Monetisation dashboard, but also in the T&Cs.
What’s clarified about payout timing?
The Terms now clarify the payout schedule to reflect current practice:
Earnings from a given month are paid out in the following calendar month (for example, earnings generated in November will be paid in December).
Payouts are made from our own funds, regardless of when advertising payments are received on our end.
This clarification replaces the previous 60–90 day window so the T&Cs match how payouts are currently handled.
What new definitions were added, and why?
A dedicated definitions section (Clause 1.6) has been added to the Terms, defining:
Qualifying Ad Views
Quality Factor
Hot Deal Bonus
Program Rate Card
These definitions are intended to give full visibility into every component of your payout
Which parts of the T&Cs remained the same?
The following terms remain the same:
eligibility requirements
the minimum payout threshold of £15
rights on termination
sections covering invoicing, taxes, rights transfer, liability, and data processing (remained the same in substance)
Where can I read the full clarified Terms?
You can review the Terms in full here: https://www.hotukdeals.com/page/creator-program-terms-and-conditions
They come into effect on 01.04.2026. By continuing to participate in the Creator Programme after this date, you are agreeing to the clarified Terms.